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Cheryl Bisera
Cheryl Bisera is a marketing consultant, author and speaker with extensive experience in marketing and business promotion. She is founder of Cheryl Bisera Consulting, a California-based image development and marketing company that focuses on the healthcare industry. Cheryl is also the co-author of The Patient-Centered Payoff, published by Greenbranch Publishing.
How high deductibles impact patients, practices
There has been a major shift in the financial aspect of patient care and it’s affecting patients and those who provide their care in major ways. Perhaps you’ve noticed certain patients not coming in as often or a rising accounts receivable (A/R) that’s increasing in age and amount. The shift by third-party payers and government entities to have patients shoulder more of the cost of healthcare is creating a huge need for hospitals, clinics and private practices to change how they communicate about and collect patient payments.

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